Marketing Benefits

Faster, Easier and Smarter Marketing
As a member of the Marketing Staff, you're called on to support many functions. Internally, you have to keep up with upcoming product releases so you can plan your next campaigns. You need to know about any perceived weak points in your company's deliverables so you prepare the right positioning. In the era of lean budgets, you probably need to outsource creative staff and material production. And you have to communicate to your organization about markets, competitors and industry advancements.

The Jtec Platform provides the integrated set of tools every marketer needs to manage these tasks.

Intuitive and Flexible Project Collaboration
Whether you are tracking development projects or managing new marketing campaigns, tradeshows and other projects, the Jtec Platform's Distributed Project Management system can work for you. As a team member or a project leader, you can be alerted to changes that can affect your schedule or budget. In addition to tracking tasks related to each of the projects, you can apply any expenses or time billed by contractors directly to the appropriate task or project for easier cost tracking. Team members can also work collaboratively on marketing projects through the use of communication tools, internal polls and discussion groups.

The Meeting Workspace system further boosts your efficiency by providing a virtual meeting place to post objectives, attendee lists, pre/post-meeting action items, agenda, documents for review and presentations that need to be covered.

Centralize Collateral Management
The Document Management System can be used to store electronic copies of research data, collateral, datasheets and ads as a central, searchable repository complete with version control. You can also create a section in the Document Management System to store and track competitive intelligence information.

If you're looking to strengthen corporate branding and identity, the Document Management System provides an excellent system of organizing graphic assets, logos and usage guidelines. Because you can give access to anyone who needs it, sharing files with outside vendors is a snap-eliminating the headaches involved with email and disks.

Fast and Simple Messaging
As campaigns are launched, or products are repositioned, use the Knowledge Management System to publish frequently asked questions and competitive positioning statements to be used by sales, support and other departments across the company. Also, the ability to post organization-wide News and Bulletins using the Corporate Efficiency Management system ensures internal awareness campaigns, new messaging and press releases are immediately available to employees.